Two questions to scale your business


The Founder Memo

A weekly tale from a founder

Hey,

I took a break from this newsletter to figure out how to keep going.

I renamed it to "Founder Memo".

The word "memo" is often used for businesses.

It's like a "record" businesses use to communicate ideas, insights or visions to the rest of the organization.

But memo actually comes from memorandum.

To me, a memo is a reminder.

Something I'm writing to myself. Or to others who might find useful.

So I'm re-launching as Founder Memo.

Every Sunday, I'm writing a long form reminder.

Additionally, every day I'm sharing a small reminder in the form of a 2 minute video.

Follow along where suits you best:

If you know other founder who might benefit from these ideas, please share.

Let's go with today's reminder.

Two questions you should ask yourself to scale your business

I heard Brian Chesky on the Masters of Scale podcast last week and he got me thinking.

Not only about the current state of AI and how AI is really changing us.

But also about the future.

Brian shared 2 questions every founder should be asking:

  1. What's gonna be true in 20 years?
  2. Why does my business deserve to exist?

The second one is definitely more philosophical and probably way too personal.

It's a great question to ask over and over again until you figure out an answer that actually works for you.

But I think the two of them go together.

Because everything is too uncertain.

AI is shaking up every single industry on a daily basis.

Yet at the same time, if you really think about it, Chat GPT didn't really change our lives.

We keep doing the same things we were doing before it came out.

Asking yourself what will be true in 20 years represent your core values and what you believe to be true about this world.

Figure it out, embrace it, and laser focus on it.

If you know what you believe will be true in 20 years, you'll figure out a way to build or scale a business around that, which is where the second question comes in.

As a designer and agency owner, I've can't stop thinking about what I think will be true in the next 20 years.

I genuinely believe that AI and tech won't really change design.

No AI will be able to recreate the artistry of Steve Jobs, or the design obsession of Brian Chesky.

An AI will do generic UI or graphic design. And generic software development.

Yes, many people are and will keep creating niched web and mobile apps to solve really specific problems around groups of people.

But we'll still need the input of the expert to give guidance to the AI.

And above all, we'll still need cohesive product design across organizations to truly innovate.

As Chesky points out in the episode I shared: a really tiny percentage of Fortune 500 businesses are lead by designers.

CEOs, founders, board members and investors are usually everything but designers.

As Chesky says that IRL will be incredibly true and more important than ever in the next 20 years (which I agree), I believe human-led cohesive design will be as well.

No one will want to be tattooed, massaged or hosted by an AI based robot.

But all of us will be moved around by a self-driving car.

We need human-led cohesive design across both scenarios.

What's gonna be true for you in 20 the next years?

And the same way Steve Jobs used to ask everyone at Apple "why are you still here?"....why does your business deserve to exist?

Happy Sunday,

Juan


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STOP USING AI TO WRITE EMAILS. USE IT TO BUILD EMPIRES.

A weekly industry memo for founders who refuse to build generic software. I’m sharing the frameworks, "Dark Arts," and product strategy we use at Jams to build high-fidelity products in the experience economy.

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